Follow all steps in the right order to get your free 50 Pound Adwords voucher.

Didn’t get the free 50 pounds? You probably missed a step somewhere. Make sure to follow ALL steps, in the right order!!

Step 1.
Go here to

Step 2.
Once at the destination page, don’t touch anything, and come back to this page.

Step 3.
Now click this link >

Step 4.
Follow the on screen directions to get your coupon.

I’ve been a little busy and haven’t been able to look for new coupons out there. Has anyone found any? Feel free to comment =)

Follow all steps in the right order to get your free Adwords voucher.

Step 1.
Go here to

Step 2.
Once at the destination page, don’t touch anything, and come back to this page.

Step 3.
Now click this link >

Step 4.
Follow the on screen directions to get your coupon.

Didn’t get the free ? You probably missed a step somewhere. ALL steps must be completed in order to receive the free Adwords voucher.

It’s not actually a Blackberry, but a X02HT, from Softbank. I call it a Blackberry anyway. Even covered that ugly Softbank logo with a Google sticker. Readers of this blog should be aware by this point that I’m a total Google obsessive. Just to be clear - I don’t work for them. I did, once, for three months - but just as an intern.

Google Checkout has a campaign for new Google checkouters. Here’s the link.

Happy Advertising!

I realized that I literally had TONS of Google stickers. Back when I was a Google intern, I used to Google^brand everything I owned. Like..everything - Blackberry, cell phone, notepad, laptop, coke bottles..EVERYTHING lol.

I think I played with this a little too much- the stickers are all peeling and the whole thing’s turned yellow from my sweaty hands. Ew. Out of the several hundred times I’ve tried solving this thing, I succeeded maybe..twice.

For a limited time, you can get a Adwords coupon from Google by signing up for Google Checkout from this encrypted link.

Happy Advertising

Google’s giving out coupons to new advertisers again. You’ll have free credit after the deduction for creating a new account.

Make sure to use the encoded links below- although you’ll be redirected to an Adwords page, you need this link to get your free adwords coupon.

Step 1.

Step 2.
Once you sign up above, do not do anything else and come back to this page.

Step 3.
Continue your process here.

If you did everything right, you should have in your Adwords account.

A new offer from Google - they’re giving out Adwords Coupons to new advertisers.

Please follow all steps exactly - you need to visit these encoded links to get to Google’s page in order to get the free coupon.

Step 1.
Create a new account by going here >

Step 2.
Once your account is created, continue on to redeem your coupon here. Make sure you created your account with the link above or you may not receive the coupon.

Step 3.
You should now have in your Adwords account. Happy Advertising!!

Late last year, we introduced our newest tool for YouTube’s content identification and management system, Video ID. While we have long provided copyright owners with similar content policies and tools, Video ID was revolutionary because it provided real choice and control to content owners by combining a sophisticated policy engine with cutting-edge video matching technology. With the other tools in our content ID system, Video ID helps content owners decide exactly what they want done with their videos, whether to block, promote, or even—if a copyright holder chooses to license their content to appear on the site—monetize them.

We’ve been curious to see what copyright holders would choose. Would the vast majority of partners block user-uploaded videos? Or would they embrace Video ID as an opportunity to generate revenue and exposure for their content online?

As it turns out, our partners are choosing the latter, monetizing 90% of all claims created through Video ID. This has led directly to a similarly significant increase in monetizable partner inventory, as our Video ID partners are seeing claimed content more than double their number of views, against which we can run ads. This means that if a partner has, say, 10,000 views of its content, leaving up videos claimed by our system will lead to an average additional 10,000 views of that same content. We call this “partner uplift,” and for some partners we’ve seen uplift as high as 9000%.

Access to our copyright management tools is open to all rights owners, regardless of whether they choose to license their content to YouTube. But it’s clear to our 300+ Video ID partners that our technology has created a framework that allows copyright holders to sanction the creativity of their biggest fans. These partners now have a new way to successfully distribute and market their content online, and with the help of our users, they are finding Video ID critical to discovering such opportunities.

You can learn more about our content identification and management system on its new home page.

Posted by David King, YouTube Product Manager

In my previous post, I described the components of your web search experience and the principles behind creating a great search experience. There are complex algorithms underlying simple features such as spelling correction and the two line snippets that describe each search result. We figure out what works by running experiments - tiny tests for a small number of users which help us determine whether that feature helps or hurts.

Experimentation is a very powerful tool, and we use it very widely to test potential changes to search. At any given time, we run anywhere from 50 to 200 experiments on Google sites all over the world. I’ll start by describing experimental changes so small that you can barely tell the difference after staring at the page, and end with a couple of much more visually obvious experiments that we have run. There are a lot of people dedicated to detecting everything Google changes - and occasionally, things imagined that we did not do! - and they do latch on to a lot of our more prominent experiments. But the experiments with smaller changes are almost never noticed.

For example, can you tell the difference between the two pages below?

Choice 1:

Choice 2:

I’m pretty sure I would not be able to tell the difference if I were to see each of them on their own. But apparently you can! At least in the aggregate, there is a measurable difference with a change like this. In case you can’t tell after staring, the white space around the first search result has changed, which makes the first result in Picture 2 slightly more visually prominent. This visual prominence conveys the fact that according to our ranking signals, the first result is a substantially better match than the next result. On the plus side, it helps you focus on the first result. But if you were looking for one of the other results, it can disrupt your scanning of the page. An experiment helps us determine which effect is more prominent, and whether a change would help you search faster.

Another change, almost as minimal visually, is between these two results:

In this case, the difference in user interaction is so clear and marked we could tell extremely quickly which one worked better: the difference is in the thickness of the plus box next to the stock quote. Now, coming to the conclusion that one is “better” is tricky, and there’s many a possible slip on the way there. Does more interaction with the plus box mean that it is better? How about if users then miss good results because they are distracted by the more prominent plus box? Keep watching Google to see which version won! If we’ve done our job right, almost without your noticing, things will work just that little bit better for you. The world will seem rosier. Birds will sing. Or maybe not - but at least you will have the best-designed plus box we can come up with

Okay, so not all of our experiments are insane eye tests. My main point in highlighting the above experiments is that we test almost everything, even things that you would think are so small that we could not possibly care (nor could they possibly matter). In fact, small changes do matter, and we do care.

Another class of experiments have to do with changes that are not purely visual, but rather involve changes to the underlying presentation algorithms. For instance, the algorithm that is responsible for the titles and snippets of result pages now highlights stems and some synonyms of the original query term. For the query [hp printer drivers] we will also return results that include and highlight the word “driver”.

This sort of “stemming,” as it’s called, is generally a good idea, because it helps you better identify results that match your query, but not always. Experiments of this sort help us verify (or, occasionally, overturn) our assumptions regarding changes in these algorithms.

There is a further class of experiments - the kind that are hard to miss - which introduces fairly prominent features. Even with these larger features, the goal of experimentation always remains the same: are we adding something that really helps people, or is this just another distraction? Google does not really come with a user manual (actually, there are some nicely-written help pages, but we’re pretty sure most of you don’t bother to read them!). So features need to stand on their own feet, without the help of a careful explanation. Part of the goal of an experiment is to understand just how a feature will be used, which might be quite different from what we initially intended.

Here’s an example of an experiment that lets you comment on search results and move them around on the result page:

At this point, I can’t say what we expect from this feature; we’re just curious to see how it will be used.

These are a small sample of the kinds of experiments we run as we test everything from the barely visible to the glaringly obvious. So the next time you use Google and it seems a little different - well, maybe it is. Just for you!

Posted by Ben Gomes, Distinguished Engineer

Have you ever been stumped in finding the right words to search for? Back when I was planning my wedding, I had a list of wedding songs in mind, but the problem was that I couldn’t remember any of the artist names or song titles. So I started typing into the Google search box parts of the lyrics that I did remember — and like magic, I saw suggestions with the artist name and song titles that I wanted! (I was opted-in to the keyword suggestions Google Labs experiment at the time). At that moment, I was so proud to be working on Google Suggest, a search feature that provides real-time suggestions while you search.

Today we’re excited because Google Suggest will be “graduating” from Labs and available by default on the Google.com homepage. Over the next week, we’ll be rolling this out so that more and more of you will start seeing a list of query suggestions when you start typing into the search box.

We find that by providing suggestions upfront, we can help people search more efficiently and conveniently. Below are some great ways Google Suggest can help simplify your searching.

• Help formulate queries: Instead of just typing [hotels in washington] - did you want [hotels in washington dc] or [hotels in washington state]? Don’t remember that song title or person’s name? Let Google help you search (and yes, I ended up choosing “From This Moment” as our wedding song).

• Reduce spelling errors: Since suggestions are spell-corrected using the same “Did you mean?” feature that offers alternative spellings for your query after you search, misspellings and typos can be corrected ahead of time. Instead of wasting your time with a misspelled query like [new yrok times] or [tomorow never dies], search the first time with the correctly-spelled query.

• Saves keystrokes: Who wants to spend their time typing [san francisco chronicle] when you can just type in “san f…” and choose the suggestion right away?

The Google Suggest feature originally started as a 20% project in 2004, and has since expanded to Google Labs, Toolbar, Firefox search box, Maps and Web Search for select countries, the iPhone and BlackBerry, YouTube, and now Google.com. Special thanks to my teammates Miki Herscovici (Tech Lead) and the rest of the engineering team in Haifa for their hard work in making this happen.

So what are you waiting for? Give it a try. Start typing in a query on Google.com to see Google Suggest in action!

Update: Corrected team mention.

Posted by Jennifer Liu, Product Manager

As many of you know, the 2008 U.S. political conventions–two weeks of party business that begins for the Democrats in Denver today, and for the Republicans in Minneapolis next week–marks the beginning of the general election season. To help you stay informed and engaged in the upcoming election, we’re launching a one-stop shop for political information: www.google.com/2008election.

Can’t make it to Denver or Minneapolis? Go to our conventions site to view the latest news, videos, photos and blog posts. See what the candidates are saying about the issues that concern you by using Elections Video Search, which lets you search across all of the candidate speeches and videos by word. If you want to see what the Obama or McCain campaigns and other political journalists are reading, check out Power Readers in Politics and subscribe to get daily snippets. You can also interact with a wide variety of political mash-ups in the Google Maps Elections Gallery. If you’re a teacher, inform your students about the political process with our Election Toolkit for Teachers. If you happen to be running for office yourself, or are blogging about various campaigns, go to our Campaign Toolkit to find out how you can use online tools to raise money, follow the campaign trail or spread your influence.

And as election day grows closer, we’re working on ways for you to find local voter registration sites or polling places on demand — stay tuned for more details on that.

We’re excited to be a part of this exciting election season, where technology is playing a groundbreaking role in connecting candidates and voters.

Posted by Rick Klau and Brittany Bohnet, Google Elections Team

If you’re an avid Inside AdSense reader, you know that we frequently post about the latest developments in AdSense and new features you can take advantage of. However, we’ve heard from some publishers that they want to know more about what’s happening in AdWords, and what we’re doing to bring more relevant, targeted ads to AdSense sites like yours. With that, we’d like to take a moment to give you insight into a few recent AdWords developments, and what they mean for you as an AdSense publisher.

One of the main changes is the ability for advertisers to be more specific with their ad targeting through a combination of contextual targeting and placement targeting. As you may know, contextually targeted ads will appear on your pages if an advertiser’s keywords match your content, while placement-targeted ads will appear if an advertiser has specifically selected your ad placement or site. Now, advertisers can target your site or placements, but can also specify keywords for them so that their ads only appear in the most relevant pages. These ads will still need to compete with the available inventory of ads for a particular placement, and so only the highest-paying, most relevant ads will appear on your pages. At the same time, you’ll still be able to use your Competitive Ad Filter to prevent ads from specific URLs from appearing.

What does this mean for you, as an AdSense publisher? Your users may see more relevant ads on your pages, and advertisers who become more confident that their ads are reaching the right audience may increase their ad spend — both of these can result in higher monetization for you. In addition, while advertisers previously could only change their bids for all ads running across multiple sites, they can now adjust their bids for individual sites. This means that advertisers can spend more of their budgets on the specific AdSense sites which perform well and generate high-quality leads for the advertiser.

With these recent improvements, we’re looking forward to expanding the number of advertisers who use the AdSense content network and increasing the relevance of their ads on your sites. Not only will this increase your earnings potential through the AdSense program, but it will also strengthen the ads ecosystem that benefits publishers, advertisers, and users.

Posted by Arlene Lee - AdSense Publisher Support

(To the tune of “Strangers in the Night”)

“Publishers with websites, creating content
Wondering about their sites
If with their content, they could show some ads
Before the day was done

Something in AdSense, was so inviting
Something about those ads, was so exciting
Something in our Help Center
Told them they must be one

Publishers with websites, yearning for earnings
They were just publishers with websites
Up to the moment
When they placed their first ad code
Little did they know
Revenue was just a click away
A happy-user-generated click away and –

Ever since that day, they’ve been monetizing
Newbies at the start, they’re now optimizing
It turned out so right
For publishers with websites.

Newbie, newbie dooo, da da da daaaa da…”

If my lyrical effort didn’t clue you in, and our Newbie Central resource wasn’t a big enough clue, let me come right out and say it: we care about new publishers. For the next few weeks, we’ll be sharing that caring every Friday, with posts especially intended for all the publishers who have recently joined AdSense, fresh and green like a newly mown lawn in the summertime. Look for this logo to identify posts in this series:

Now let’s see if we can apply that same spirit of new beginnings to your sites.

Updated with logo

Posted by Julie Beckmann - AdSense Publisher Support

Since our announcement about retiring AdSense Referrals during the last week of August, we’ve noticed a number of questions in your blog comments and in our Help Forum. In this post, we’ll address some of the most frequently asked questions.

When you say ‘AdSense Referrals’ are being retired, does this only mean the program where I refer publishers to AdSense?

No, all referrals will be retired. This applies to referrals for AdWords advertisers, as well as for Google products.

What’s the deadline for generating referral conversions once the program has been retired?

In order for you to be credited for a conversion, the referred user must complete the required action by the last week of September 2008. However, please keep in mind that your referral units will no longer display after the last week of August.

I have referral earnings in my account, but they haven’t been included in a payment yet. Will I lose all past referral earnings?

No. If you’ve had successful referral conversions in the past, they’ll still be included in your earnings and future payments. As mentioned above, any additional conversions must occur by the last week of September 2008 in order to generate earnings for your account.

Can I sign in to the Google Affiliate Network with my AdSense login information?

At this time, no. You’ll need to create a new login and password on the Google Affiliate Network site at http://www.google.com/ads/affiliatenetwork/ .

Will my ad units and search boxes be affected by this Referrals change?

No, AdSense for content and AdSense for search will still be available to publishers in our supported languages, and you can continue to generate ad and search code by visiting your AdSense Setup tab.

Thanks for your feedback, and we hope this helps provide clarification. Feel free to visit our Help Center for additional details about the AdSense Referrals retirement.

Posted by Arlene Lee - AdSense Publisher Support

Following on the five tips on AdSense for content optimization our Sydney team presented a couple weeks back, now let’s turn to AdSense for search. As you may know, we recently integrated Custom Search Engine into AdSense for search to provide additional customization options and improved targeting. Whether you’ve already implemented an AdSense for search box on your site or you’re just getting started with this feature, we recommend these five optimization tips:

1. Place your search boxes in visible locations.

   Integrate your search boxes in easy-to-find locations, such as under the header or in your left navigation. Also, keep the placement of your search boxes consistent on all your pages, so users will know where to look if they need help finding something.

2. Add two search boxes to content-rich pages.

   For pages with a lot of content or which require scrolling, try placing one search box at the top of the page and another at the bottom. A box at the top of the page will allow users to perform a search immediately, and a box at the bottom will provide a search option to users who’ve just finished reading your content. You can also track and compare the performance of each search box by creating custom channels.

3. Host your search results on your own site.

   To keep users on your pages, you can host your search results and ads within your own pages. If your users don’t find what they’re looking for in the search results or ads, they’ll still be able to to navigate to other sections of your site using your site’s template. In addition, you can further integrate your search results into your site by customizing the colors of the results page.

4. Add a search box to your search results pages.

   Similar to #3, try placing a search box on your search results pages so users can perform additional searches from your site.

5. Customize your ad locations.

   Place ads at the top and right sidebar of your search results pages. This layout offers added visibility, and our tests have shown that these ad locations can improve monetization.

After you’ve optimized where search boxes are placed on your site, don’t forget to try new targeting options such as keyword refinements and vertical search. To generate AdSense for search code and take advantage of these features, sign in and visit your AdSense Setup tab. You can also find more information in our Help Center.

Posted by Sandra Tsui - AdSense Publisher Support

In addition to participating in the AdSense network, you may also be interested in having your site ranked in organic Google search. In this post, I’ll highlight some important points for search optimization. While there’s no a magic formula to make your site show up first on a search results page, there are some good practices when it comes to links, design, content, and the structure of your site.

First of all, as a reminder, Google organic search and AdSense are independent of each other. Displaying AdSense ads on a site won’t change the ranking of the site in Google search in any way. So it follows that sites containing AdSense ads don’t receive special treatment in Google search.

Ranking in Google search is based on many different algorithms, and optimization for search is a long, continuous process. For these reasons, and because the techniques might violate our guidelines, we recommend avoiding any techniques that claim to optimize your ranking very quickly or radically. If you have concerns or questions, you can consult other webmasters on a number of forums, including Google’s official forum for webmaster-related issues.

We encourage you to monitor the quality of your site’s backlinks — links from any site directing to your site. To increase your site’s popularity, check if other sites that discuss similar topics or have a similar reader base are aware your site exists.

Outgoing links are also important and should comply with our guidelines. When you create a link to another site, we recommend first asking yourself: “Is this link going to be useful for my visitors?” or “Is this link likely to be clicked by my visitors?”. Don’t participate in link schemes or buy/sell links that pass PageRank, as it is against our guidelines and may hurt your site’s performance in our search results.

Here are some tips for structuring your site:

• Your pages should have a clear hierarchy and relevant internal links. We also recommend creating a Sitemap and using Google’s Webmaster Tools. These tools are useful, user-friendly and will provide information such as where your backlinks come from or which queries visitors used to reach your site.
• Use <title> tags that are explicit and useful for the user. For example, avoid a title like “Homepage” or “Welcome to my site”.
• For images, use ALT attributes to describe appropriately what the image is about. We’ve recently created a quick and useful YouTube video to further explain this topic:

Also, adding original and compelling content on a regular basis may help Google crawl your pages regularly. It can have the added benefit of attracting links to your pages too.

Finally, design your site with your users in mind, and be patient and consistent in your efforts. To attract quality backlinks and develop your optimization strategy, it’s important to keep a clear structure for your pages and regularly add organic content.

Posted by Ambroise Fensterbank - Search Quality Evaluator

We’d like to let you know about two recent improvements to video units that make them more easy and appealing to place on your sites. First, we’ve partnered with some new content providers that we’d like to highlight. These partners have signed on to let AdSense publishers embed their videos and share in the ad revenue.

• Broadbandtv: “Broadbandtv is partnering with YouTube to bring the very best video program lineup to a growing and engaged online audience. Broadbandtv shows include hits from Fashion, Celebrity News, Sports, Technology, Comedy and Travel to top notch Spanish-language TV series like Somos Tu y Yo.”
• Canadian Broadcasting Corporation: “CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. CBC/Radio-Canada is available how, where, and when Canadians want it.”
• The Orchard: “A global leader in digital music, video, new media and brand services, The Orchard offers family content like Gumby, Mr. Bill, My Favorite Martian, and other categories of content like music and comedy.”

To give you a better idea of the videos that are available for syndication to your site, we’ve also created a gallery of some featured video units content partners. Note that to choose any of these content providers for your video unit, you should get their YouTube username by visiting their YouTube channel, and then put this username into the “Channel” field when choosing content for your unit.

Second, we’re happy to announce that video units now support 728×90 and 160×600 formats to more easily fit into your site. These two new formats will feature five video thumbnails - when a user clicks on one of the thumbnails, a full sized video unit will appear, along with accompanying ads:

728×90 video unit

728×90 video unit, expanded

160×600 video unit, expanded

You’ll generate earnings for valid clicks or impressions on the ads which appear. To use the new formats, you’ll need to create new video units by visiting your AdSense Setup tab. To choose the new content for your video units, you can edit any of your players or set up new video units dedicated to this new content. Please keep in mind that video units are currently only supported for English or Japanese-language accounts in the following regions:

Australia, Canada, France, Ireland, Italy, Japan, Netherlands, New Zealand, Poland, Spain, United Kingdom, United States

Finally, if you haven’t edited or made a new video unit recently, you may not have noticed that you can now preview the kinds of video that will show up in the unit, based on the filtering choices you’ve made. We heard that you wanted more insight into the types of content that would display, and we think this will help.

While you can use video units like any other ad, they’re also a great addition to the content of your page. So we encourage you to use video units as you may have used embedded YouTube videos in the past - to add variety and interest for your users.

Thanks for all the feedback that’s helping us to make video units more useful to you. If you have more thoughts to share, please leave us a comment.

Posted by Ryan Hayward - AdSense Product Marketing